The Rise of Experiential Design // Jason White, Leviathan
“Why does Experiential Design matter?” Within his talk, Jason White answers this question via his firsthand accounts. Jason delves into the current state of affairs within the creative industry, discussing its newest and most exciting prospects and providing invaluable insights into embracing them to make an impact.
In these amazing times, the industry is changing fast. Emerging technologies create new opportunities to reach audiences like never before with engaging media experiences in public spaces. Attendees will learn how media production is shifting from traditional formats to exciting new platforms, from off-the-screen and into dynamic physical spaces. From exciting new exhibitions to public installations and mind-blowing entertainment, Jason shares an arsenal of new techniques to build these kinds of experiences, including projection mapping, virtual reality, and immersive environments.
Jason offers an intimate insight into the growing Experiential Design industry –– from what it means to you, and how to apply it to your next big project. He also addresses the question of how these new technologies will affect your career and workflow, and how to adapt to them.
Through these expository observations, you will learn how to create successful projects for you and your clients.
Jason White is the Co-Founder and Executive Creative Director of Chicago-based conceptual design agency Leviathan. With expertise in motion design, Jason guides his team through the production of high-profile projects for global brands, agencies, and entertainers. Under his creative lead, Leviathan has worked with major brands including BMW, Nike, Samsung, and The North Face; as well as recording artists Drake, Skrillex, and Amon Tobin. Jason is also a regular guest speaker at industry conferences around the world including FITC, Collider, HPX Digital, SEGD, and Pause Fest. His works have been featured in international media outlets including The Creators Project, Communication Arts, Motionographer, Stash, and Wired.