Midwest Immersive recently partnered with Kim Products, a street-wear brand started by 17-year-old designer, Kimisha Moxley to create a limited edition Snapchat Lens for launch of latest collection, Saturday Night Heartbreak.
Snapchat recently opened up their Lens platform for companies to create custom Augmented Reality experiences that can be activated using a ‘Snapcode’. The Snapcodes are printed and prominently placed around the event. When an event attendee scans a Snapcode, they are presented with the option to activate the Snapchat Lens for 24 hours. Once unlocked, users can snap photos and videos with the Lens, and post to their Snapchat accounts.
The Snapchat Lens garnered over 24,381 views from just 299 scans in a short span of 4 hours. Snapchat has traditionally withheld providing creators data and analytics, this is one of the first measured results of an activation like this.
“Snapchat is really big for kids my age. It’s the first thing everyone goes to.”, said 17-year-old designer, Kimish Moxley, “Midwest Immersive gave me a really great opportunity to have something that no one in Chicago has probably had before.
the early-2000s-themed event was held at The Promontory in Hyde Park and saw over 300 attendees.