For the launch of their newest collection, Midwest Immersive partnered with street-wear brand, Kim Products, to create a limited-edition Snapchat Lens for the launch of her latest collection, Saturday Night Heartbreak.
The early-2000s-themed event was held at The Promontory in Hyde Park and saw over 300 attendees. 299 guests scanned the event’s snapcode in just 4 hours, which resulted in over 24,381 views! Snapchat has traditionally withheld providing creators data and analytics, this is one of the first measured results of an activation like this.
“Snapchat is really big for kids my age. It’s the first thing everyone goes to.” said 17-year-old designer, Kimish Moxley, “Midwest Immersive gave me a really great opportunity to have something that no one in Chicago has probably had before.”