Air Force 1 Pop-Up

Nike

In exchange for 2 donations of gently used or new pairs of athletic footwear to a local non-profit organization, Nike’s All for 1 rewarded donors with a free, custom pair of Nike Air Force 1’s.

Nike’s Air Force 1 convey hard work and dedication meeting unapologetic style and charisma, which, Chicago is also known for. Nike’s partner, Girl Gaze, used this event to highlight the untold stories of six Chicago-based creatives who embody the spirit of the Air Force 1 and Chicago.

To complement this event, Midwest Immersive completely covered a large curved wall with a projection mapped installation using 3 overlapping projectors, edge blended for full coverage and perfect brightness.