Progressive International Motorcycle Show
We were proud to be a part of creating a truly unforgettable experience for attendees at the International Motorcycle Show. Midwest Immersive collaborated with Match, an experiential marketing agency, to develop the “Rev & Release” arcade game, which was the centerpiece of Progressive’s booth.
Client
Progressive
Match Marketing Group
Our Role
LED Lighting
Projection Mapping
Game Development
Location
Long Beach, California
How the Game was Played and Won
The game was played on the impressive “Moto Monument,” a towering structure that drew in crowds with its stunning LED lighting displays. Using a motorcycle handlebar-like controller, players triggered dynamic lighting elements that moved up and down the tower by revving the handlebar. The lights continued to pulse until the player released the trigger, at which point they pulsed through another round before stopping on one of three spots that determined their prize tier.
Goal
The goal of the game was to land a ball into a highlighted region using a special controller that resembled the handlebars of a motorcycle. Players had to rev the handle to charge up the ball and release it to shoot upwards. The further the ball went, the longer they had to rev.
The game was played on several LED light bars mounted on the Moto Monument. If the player successfully landed the ball in the highlighted section, they advanced to the next level. If they completed all levels, the sculpture emitted a burst of smoke and they received a prize.
Midwest Immersive’s Role in Developing the Game
The game was played on the impressive “Moto Monument,” a towering structure that drew in crowds with its stunning LED lighting displays. Using a motorcycle handlebar-like controller, players triggered dynamic lighting elements that moved up and down the tower by revving the handlebar. The lights continued to pulse until the player released the trigger, at which point they pulsed through another round before stopping on one of three spots that determined their prize tier.
Overall, the “Rev & Release” arcade game was a massive success, captivating attendees with its thrilling gameplay, stunning visuals, and exciting prizes. Visitors could enjoy the fun from anywhere in the venue, and we were proud to have played a part in bringing this incredible experience to life.