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A successful immersive experience can gain an ROI as high as 20:1 of dollars spent if built wisely. To create a marketing hit (and enjoy the ROI that comes with it), everything must be carefully planned and executed.
The purpose of this white paper is to showcase brand experiences that worked, trends and technologies that helped make them happen, and get you thinking about how your brand can leverage experiential marketing to build buzz and awareness around your brand.
QUOTES FROM THE WHITE PAPER
A stand-up comedian doesn’t create a brand-new routine for every performance, and your favorite band does a nationwide tour to maximize profits of every album released. Think of your experience the same way, and you’ll be on the right track.
Nothing is as immersive as actually being in the VR world, but bringing the viewer’s perspective to the outside audience pushes the message to as wide of an audience as possible.